Swachh Bharat Abhiyan: Making India Clean & More
September 23, 2014
by Rumani Saikia Phukan
Mahatma Gandhi had rightly said, “Sanitation is more important than Independence”. He was aware of the pathetic situation of Indian rural people at that time and he dreamt of a clean India where he emphasised on cleanliness and sanitation as an integral part of living. Unfortunately, after 67 years of independence, we have only about 30% of the rural households with access to toilets. President Pranab Mukherjee, in his address to Parliament in June 2014, said, “For ensuring hygiene, waste management and sanitation across the nation a “Swachh Bharat Mission” will be launched. This will be our tribute to Mahatma Gandhi on his 150th birth anniversary to be celebrated in the year 2019”.
First Cleanliness Drive Started on 25 September 2014
A cleanliness drive, just before the formal launch of the Swachh Bharat Abhiyan, was carried out from 25 September till 23 October by all offices up to panchayat level. As a part of the awareness campaign, the Delhi Government also covered more than eight lakh ration card holders by sending sms to their mobile numbers.
Swachh Bharat Launched on 2 October 2014
The Narendra Modi Government launched the “Swachh Bharat” movement to solve the sanitation problem and waste management in India by ensuring hygiene across the country. Emphasising on “Clean India” in his 2014 Independence day speech, PM Modi said that this movement is associated with the economic activity of the country. The prime objective of the mission is to create sanitation facilities for all. It aims to provide every rural family with a toilet by 2019.
Objectives of Swachh Bharat Abhiyan
The objectives of the Swachh Bharat Abhiyan include the following
- Construct individual, cluster and community toilets.
- Eliminate or reduce open defecation. Open defecation is one of the main causes of deaths of thousands of children each year.
- Construct latrines and work towards establishing an accountable mechanism of monitoring latrine use.
- Create Public awareness about the drawbacks of open defecation and promotion of latrine use.
- Recruit dedicated ground staff to bring about behavioural change and promotion of latrine use.
- Change people’s mindset towards proper sanitation use.
- Keep villages clean.
- Ensure solid and liquid waste management through gram panchayats.
- Lay water pipelines in all villages, ensuring water supply to all households by 2019.
What is Modi’s opinion?
Modi has directly linked the Clean India movement with the economic health of the nation. This mission, according to him, can contribute to GDP growth, provide a source of employment and reduce health costs, thereby connecting to an economic activity. Cleanliness is no doubt connected to the tourism and global interests of the country as a whole. It is time that India’s top 50 tourist destinations displayed highest standard of hygiene and cleanliness so as to change the global perception.
Clean India can bring in more tourists, thereby increasing the revenue. He has appealed to the people to devote 100 hours every year to cleanliness. Not only the sanitation programme, Modi also laid emphasis on solid waste management and waste water management. Nitin Gadkari, Union Minister of Rural Development, Drinking Water & Sanitation, said that solid and liquid waste management activities using scientifically proven advanced techniques will be launched in each gram panchayat. Narendra Modi has also directed that separate toilets for boys and girls should be provided in every school in the country by 15 August, 2015.
Modi’s Nominees for Promoting the Swachh Bharat Abhiyan
On 2 October, 2014, Modi nominated nine celebrities from various fields to propagate the mission, considering the new age marketing via social media. The nominated personalities included, Anil Ambani, Mridula Sinha, Baba Ramdev, Kamal Hassan, Priyanka Chopra, Sachin Tendulkar, Salman Khan, Shashi Tharoor and the team of the TV series Taarak Mehta Ka Ooltah Chashmah.
On 25 December, Modi nominated nine more people including the comedian Kapil Sharma, Sourav Ganguly, Kiran Bedi, Padmanabha Acharya, Nagaland Governor, Sonal Mansingh, Ramoji Rao of Eenadu group and Aroon Purie to take forward his “Swachh Bharat Abhiyaan”. Some organisations such as the Institute of Chartered Accountants of India, India Today, Eenadu and the popular “dabbewale” of Mumbai were also nominated to be the torchbearers.
This project is expected to cost over Rs. 2 lakhs crore. Fund sharing between the Central and State Governments and Urban Local Bodies is allocated in the ratio of 75:25. It has been officially stated that for North Eastern and special category states, the allocation of funds is in the ratio of 90:10. To give a boost to the project, the government has sought financial and technical support from the World Bank. Also, all big corporates and private organisations are asked to join the movement as part of their Corporate Social Responsibility (CSR) initiative.
Measures Proposed in 2015-16 Union Budget
Describing Clean India campaign as a “programme for preventive healthcare, and building awareness”, the Finance Minister Arun Jaitley proposed that the donations made to the Swachh Bharat Mission and the Clean Ganga Fund will be eligible for tax deductions under the Income Tax Act. The budget also proposed Swachh Bharat cess on select services at the rate of up to 2 per cent. The resources generated from this cess will be leveraged for funding initiatives towards the campaign.
Construction of 31.83 lakhs Toilets till January 2015
According to government data, in January 2015, 7.1 lakh individual household toilets have been built under this dream project. This number is considered the highest for any month since its launch in October 2014. 31.83 lakhs individual toilets have been built until January 2015. So far, Karnataka is the best performer by achieving 61% of the target while Punjab is the worst performer by achieving 5% of the target.
The Pledge for All
PM Narendra Modi has urged each and every one of us to pledge the following as a part of the Swachh Bharat Abhiyan:
“I will remain committed towards cleanliness and devote time for this. I will devote 100 hours per year, that is two hours per week, to voluntarily work for cleanliness. I will neither litter not let others litter. I will initiate the quest for cleanliness with myself, my family, my locality, my village and my work place”.
Let’s Make Swachh Bharat Abhiyan a Success
The PM has rightly asserted that Swachh Bharat Abhiyan should be a combined effort of both the Government as well as the people. We hope that the Swachh Bharat Mission does not become another Nirmal Bharat Abhiyan started by the previous Government in 1999 with the same mission but was far from a success.
Swachh Bharat Abhiyan should not be a mere re-branding exercise. There is no doubt about the fact that change begins at home. Every citizen of the country should take it upon himself to make this campaign a success rather than waiting for the government to do. Let us also hope that we can change the attitude of the people towards hygiene and be the change we want to see.
- The report for the cleanest cities has been released by the government. The survey conducted in the 476 cities shows Mysore to be the cleanest city in India West Bengal has made a strong place in the list as 25 cities from the state made it to the list of top 100. For More Details you can refer the following link.(http://www.mapsofindia.com/government-of-india/swachh-bharat-abhiyan.html)
- Swachh Bharat mission head Vijaylakshmi Joshi had resigned from her post in September 2015. Her resignation came even before the Swachh Bharat mission has completed a year.
Read more :
Schemes Launched by Modi Government
Pradhan Mantri Awas Yojana (PMAY)
Atal Mission for Rejuvenation and Urban Transformation
MUDRA Bank : Details, objectives and benefits
Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY)
Pradhan Mantri Suraksha Bima Yojana (PMSBY)
Atal Pension Yojana
Swachh Bharat Abhiyan: Bal Swachhata Abhiyan
Swachh Bharat Abhiyan: Modi Launches Cleanliness Campaign
Swachh Bharat Abhiyan: Cleanathon Campaign by NDTV India, Dettol
Swachh Bharat Abhiyan: Success Stories of a Few Villages
Swachh Bharat Abhiyan: The Celebrity Chain for Cleanliness Continues
Swachh Bharat Abhiyan in Full Swing in States
Swachhta Entrepreneurs – An Operative Wing for Swachh Bharat Abhiyan
Swachh Bharat Abhiyan: A Stage-managed Cleanliness Operation in Delhi?
Swachh Bharat Abhiyan: Celebrities and Politicians Join Hands
100 hours every year to cleanliness for Swachh Bharat – A mission to Clean India
Swachh Bharat Abhiyan: India Observes World Toilet Day
Clean India Campaign – Some Lessons from Other Countries
Swachh Bharat: You and Your Dog, Who Will Scoop the Poop?
Swachh Bharat Abhiyan: Will It Help Reduce the Incidence of Communicable Diseases?
Swachh Bharat Abhiyan: Then Why Do We Pay for 50,000 Sweepers in a City?
Swachh Bharat Abhiyan: Can We Follow a Green Diwali This Year?
South superstar Prabhas today took to Facebook to share a message with his fans for a cleaner and greener country. The maverick actor, who was last seen on the silver screen in blockbuster film 'Baahubali 2: The Conclusion', is urging his fans to join in the Swachh Bharat Initiative as we approach the birth anniversary of Mahatma Gandhi.
Taking to Facebook, Prabhas wrote, "To all my wonderful fans, As we approach this significant day, the birth anniversary of Mahatma Gandhiji, who always strived for cleanliness, I would like to take this opportunity to highlight the great work happening on making India clean and green with the Swach Bharat Initiative. It’s something that I personally believe in. Keeping my country clean and healthy is not just my duty as a citizen but also a habit. To all those who feel the same as me, let’s continue doing our best for a cleaner India. Our country will definitely be more beautiful than it already is. Jai Hind!" This message would surely motivate his ardent followers to join the Swach Bharat Initiative.
On the professional front, Prabhas will soon be seen in bilingual Indian action thriller film 'Saaho'. Helmed by Sujeeth, the film also features Shraddha Kapoor in a pivotal role and is scheduled to release in 2018.